Are you confused and frustrated because you know you're amazing at what you do, 
but you still can't articulate how you're unique?
Stop being everything to everyone.
Discover and share your unique genius.


Registration Deadline: April 20, 2017.
Only 15 spots available.

You’ve completed the worksheets that claim to identify how you're unique.
You’ve done the personality tests and values exercises.
You’ve invested in the high-ticket masterminds, then couldn't implement because you weren't clear on what you uniquely do, and who you uniquely serve.
You've asked your spouse, mentors, and friends to help you figure out your "strengths"... 
You always feel like you're "on the verge" of figuring it out.
But you still haven’t nailed it.

You still aren’t crystal clear on who you are, what you do, and who you do it for.
So why do you feel so close to “figuring it out”, and yet it eludes you? 
And, you are holding yourself back 
from "getting out there" until you “figure it out.”
Some of my clients have told me that staying unclear was costing them 
$20K, $50K, even $100K per year in lost revenue and lost time.

If it is costing even a fraction of that, 
I suspect you are paying more than you like - in time, money, and frustration.

Let's do the math...
How many clients do you miss each month because...

• You don’t “get out there”:                    ___________ # of clients missed
• You can't describe what you do:         ___________ # of clients missed
• Your website copy is vague:                ___________ # of clients missed
                 Total Clients Missed :          ______________
                 X Avg Revenue Per Client:  $ ______________

       Total Cost of Staying Unclear = $ ______________
You've been trying how to figure out your ideal client and you've been buying program after program and you're still unclear. 

But none of them actually hold you accountable and take you through step by step.

Before you try to perfect your elevator pitch, or write your webcopy, or define your “niche”, you must do this one thing:
DEFINE YOUR UNIQUE GENIUS.

Your unique genius comes first. It defines everything else.  
You are totally committed to the business you’ve built. But...

• Is being unclear keeping you from getting clients? 

You’re not attracting your ideal clients. In some ways, you feel like you know who your ideal clients are – by age, gender, and other demographics – but something is still missing because you often feel unclear, and attract non-ideal clients. 

You want to write – or rewrite – your website but you haven’t done it yet because you’re not sure what to say. Every time you sit down to write, you don’t just write. You start thinking those fundamental questions, like ‘what am I trying to say’? who is my ideal client? what do I need to write to magnetize my ideal client?

And the real impact of all of this is.....

You're wasting precious time, fiddling over and over again with how you describe yourself, changing up your elevator pitch, and it still doesn’t feel authentic or concise.

You feel frustrated when something “that should be so obvious” still eludes you, still isn’t clear, and still hasn’t come together. 
There is a way to figure it out and get clear, so you can stop spending your valuable time fiddling with it,
doubting it, changing it, and generally feeling frustrated.

But first, you need to understand one fundamental thing that very few people understand: 

Your true, foundational, unique genius is hiding in the places you are not looking.  
Your core genius is in your quirks, your flaws, your passions,
and the life experiences that have shaped you. 
All of these patterns are right under your nose.

YOU have unique genius,
and you can get clear.

This is a small group program with a no excuses structure, that nails down 
what you uniquely do and who exactly you serve to reduce your stress and overwhelm while increasing your client attraction
Registration Deadline: April 20, 2017
Next Program Begins: May 8, 2017
This 6-step process is a unique creation from my own Pillars of Genius™  
GO DEEP
In Step 1, you will start laying out the clues by answering a set of 15 questions you’ve never answered before, in a way you will never answer again. While answering these questions, you will start to see initial patterns and insights into your own unique genius.

EXTRACT CLUES & PATTERNS
In Step 2, you will stop walking past your genius.  The patterns that have been right under your nose the whole time will start to emerge clearly and powerfully out of your Go DEEP answers.  These patterns are the "raw form" of your Pillars of Genius™.  When you emerge from this step, you will know that your unique genius is there. 

This step is indeed the most challenging of the program, and everyone sweats a bit through this one.  And, because of our structure, coupled with your weekly small group session and bonus private call with Cristi Cooke, you *will* find the patterns that have eluded you until now. 
NAME YOUR PILLARS
In Step 3, you will transform the Patterns found in Step 2, into your own unique Pillars of Genius™.  The difference between a "pattern" and a Pillar of Genius™ is:  A Pillar of Genius™ meets 3 criteria:  It is who you are at your core (you could defend it in court); It sets you apart from the pack; and, It manifests as a benefit to your ideal client. After this step, you will have the confidence that comes from being crystal clear on your unique genius.

All of who you are, your quirks, things you thought were strange about you, but couldn’t suppress, your desires, your experiences, your tendencies.....it all become shockingly CLEAR.  Once you see your own Pillars of Genius™, you can’t un-see them. This step will challenge you to step up and embrace what is there, but had never been named.
IDENTIFY YOUR IDEAL CLIENT
In Step 4, you will learn how to define your Perfect Match Client™.  You will learn that your ideal client is a *result* of your Pillars of Genius™.  You will feel like you can finally define your ideal client based on something *real*. 

Surprisingly, when you actually define your Perfect Match Clients™ as a result of your unique genius, you get broader and more specific all at the same time. As one client put it: “My world just got bigger and more specific at the same time”. Crazy, but true.
UNDERSTAND YOUR IDEAL CLIENT
In Step 5, you will learn how to finally, once and for all, speak in your ideal client’s language, so you can create marketing messages that completely magnetize your ideal client.  

We know you’ve been banging your head against the wall trying to say, write, and express who you are, what you do, and for who. You’re doubtful you will ever be able to find words to express what you do and for who.  This might be the most shocking step in the whole course, when participants, for the first time ever, get ROCK SOLID on how they express their genius.
SHARE YOUR GENIUS
In Step 6, you will finally be able to express – authentically, clearly, and concisely – what you do, how you uniquely do it, and who you do it for. You will learn the possibilities for all of your potential next steps..... the natural next steps of weaving your Pillars of Genius™ into your webcopy, using them to effortlessly generate article topic ideas, and create or tweak your products to sell your unique genius.

At this point, the hard work is over. Once you find your Pillars of Genius™, you will never question or doubt again what you uniquely do, or who exactly you do it for.  Congratulations, NOW you can Unleash Your Genius™.
"I wondered, would this really work? 
I decided to dive in and the results are phenomenal. I’d say work with Cristi sooner rather than later."

Lisa Hatamoto,
Common Core Math Parent Mentor, USA



Lisa Hatamoto's Pillar of Genius™:
#1: Learning is Not a Watertight Compartment
#2: Pressure Does Not Create Diamonds
#3: Follow Your Curiosity to Your Own Success

Visit www.inspiringstudentsuccess.com to check out how Lisa applied her Pillars of Genius™ on her website.

This is a very small, focussed, and intimate program - and NOT for everyone  
Space is limited - only 15 spots available,
and they will be gone long before the registration deadline.
 
Registration Deadline: April 20, 2017.
Program Begins: May 8th, 2017
14 WEEK PROGRAM

HOW IT WORKS.  
Next program begins the week of May 8th, 2017.  Upon registration, you will be assigned to a Small Group of 3 plus a Small Group Coach, which will meet weekly for the duration of the program, to ensure you have intensive support while working through the method to discover and share your unique genius.  
PRIVATE 50-min CALL WITH CRISTI COOKE (BONUS)
Often, it is hard to see the picture when you're inside the frame.  The private call with Cristi Cooke is designed to ensure each participant is rock solid on their own Pillars of Genius™. 
VIDEO TRAINING
Your video trainings and assignments will be released into the course platform every second Friday throughout the program.  You can schedule the time that works best for you to watch the videos and complete the assignments.  You can play, rewind, and pause the video to ensure you get what you need, as the downloadable instructions and worksheets walk you step by step through the methodology. 
SMALL GROUP ACCOUNTABILITY & SUPPORT 
In many online programs, participants can get lost in the crowd, or hang back and be “invisible”. This program is different.  It is designed to be intensely focused on each participant. Each Small Group (maximum 3 participants) meets weekly via webcam, for accountability and direct support. Each participant will have dedicated hotseat time in the Small Group Call. 
CLIENT ALUMNI TIPS
Learn from examples from our client alumni who started exactly where you are - unclear, unsure of ideal clients - and have seen amazing success in increasing their income, spending less time to attract ideal clients (because their messaging is so laser focused). The examples show different ways you can use your clarity of Pillars of Genius™ and Ideal Clients in your marketing messages.
PRIVATE ONLINE FORUM
Often one of the most powerful tools while going through this course is the community of learners. Want to connect with the community? As a client, you are now a member of #TeamGenius and will join our PRIVATE online group - a culture of support and accountability.
"People always ask me 'Sarah, how did you get so clear?'  And I say: Cristi.  Just go work with Cristi.  She rocks."

Sarah Reiff-Hekking,
PhD, Psychologist, Speaker, Author, USA


Sarah Reiff-Hekking's Pillar of Genius™:
#1: Solutions are found in the present moment
#2: We are all Wired differently (be careful what you copy)
#3: It’s all about pruning

Visit www.truefocuscoaching.com to check out how Sarah applied her Pillars of Genius™ on her website.
Unleash Your Genius™ Bootcamp Membership Website
Inspiration and Accountability Run Deep In This Community.
Now are you ready to invest the right amount of time & money to finally nail this?

With the Unleash Your Genius™ Bootcamp,
you will finally, once and for all, get the clarity you have been working for.  Cristi's private clients pay $10,000+ to work with her.  Get the same go deep value
Investment:  $3,500
Are you finally ready to get crystal clear? 

Creator of the Pillars of Genius™ method.

My mission in life is to help people discover, believe in, and share, their unique contribution to this world.  

I have led hundreds of clients (CEOs, life coaches, entrepreneurs) throughout the world –North America, Germany, Australia, Singapore, Saudi Arabia, Canada, the US and many places in between – through my proprietary Pillars of Genius™ process.

The result is they are finally able to articulate their unique genius and make strategic decisions, based on knowing their Pillars of Genius™
I began this work 12 years ago, after almost 2 decades in marketing, primarily as a senior international marketing consultant to big industry players, I realized one very specific thing – most traditional marketers really have no idea how to TRULY differentiate their client. They come up with strategies like “best in class” or “we listen” or “working hard to be your number one choice” or “women entrepreneurs” as a niche. When most of your competitors are using the same taglines, guess what – it is not a differentiator.

I started relying on my own instincts and the way my mind worked and trusted the data I found from my years of experience, to find another, more clear and effective way to help gifted people get clear on their value.

I developed the Pillars of Genius™ method and started testing and perfecting it with my big player clients. To this day, this method has helped me and my clients create clarity, confidence and results that no other process had been able to provide.

My Pillars of Genius™ are:

#1. No Filter

#2. Overly Interested In People’s Stories

#3. Extremely Fast And Accurate At
     Finding Patterns

# 4. Obsessively Persistent
Knowing your Pillars of Genius™ allows you to filter opportunities, get crystal clear on 
your unique offer, define your ideal clients, and direct your focus.
My mission in life is to show others how to discover, believe in,
  and share their unique contribution to this world.
This program requires you to be 
100% Committed.

This is not a one-page worksheet.

This is not a series of unending conversations that go in circles  similar to the ones you’ve had with your spouse, colleagues or business coach about “what do you think my strengths are..?”.

You will Attend Your Small Group Calls.

You will Do the Assignments as Designed (do not take shortcuts)

You will Trust and Follow the Process. 

And I promise you, If you do the work, you WILL get clear.

What are the details of the program - when and how is it delivered?
The next Pillars of Genius™ Program begins the week of May 8, 2017.  The last program was sold out, so if you are considering joining us, apply for the program now. The Bootcamp has 3 core components. #1 - A weekly Small Group call; #2 – A new module is released every second Friday onto our password protected course website, #3 - Each participant will have a private call with Cristi Cooke midway through the program to ensure they have found their Pillars of Genius™.
How much time do I need to dedicate each week?
On average, participants will need about 3-4 hours per week.  Of that total time, 60 minutes is scheduled for your Small Group Call. The rest of that time is according to your own schedule and pace, to watch the training videos and complete the templates and worksheets.  We just want to be straight up – this is not an easy-breezy course you can complete in a few hours.  If you want to get this done, once and for all, it requires putting your shoulder into it. 
Can I get access to all the modules at the beginning?
No, and believe me, you wouldn’t want to. It’s awesome to be a keener, but slow, steady and focussed is the name of the game in this course. Each week has a specific purpose, and is designed to create a rock-solid foundation for the next module. Doing the program the way it is designed is your fastest path to succeeding.
I’ve tried so many times to find my “unique genius”, and I still don’t feel clear.
     How do I know this program works? 
This is the only program that dives deeply to discover the patterns that are hiding in plain sight.  Other processes don't go deep enough.  They promise clarity by filling out a one-page worksheet, or doing a test where you are slotted into a quadrant or a category.  But then what? How do you define your ideal client from that?  You can't.  At least not rock-solid accurately, you can't.  

Once you find your unique Pillars of Genius™, you could stand up in court and defend them, because combined together, your Pillars of Genius™ are who you are at your core, and they will never change. You could change careers 10 times, and your Pillars of Genius™ will remain the same. I could try to talk you out of it, try to push you off your Pillar of Genius™ and I wouldn’t be able to do it.

And yes, it's hard work. But once you do this work, you are done. 

Now you know why it takes 14 weeks. ☺ 
And it just keeps getting sweeter...
BONUS - Private Call with Cristi Cooke (Value:  $497)
Get a bonus 50 minute private phone call with Cristi Cooke
to make sure your Pillars of Genius™ are rock solid accurate.
Here’s the complete package of the
Isn't it worth more than $3,500 to 
finally, once and for all, get clear on what you uniquely do, 
and who exactly you do it for?

I thought so.
This is a very small group, intimate program.  
Space is limited. 
This program will sell out.
Click the button below to register.
"For the FIRST time, I am clear on what I do. I use my Pillars of Genius™ and feel confident and assured. It feels really good. YES!!"

Katie Black,
Christian Life Coach, USA


Katie Black's Pillar of Genius™:
#1: Faith gives me the courage to make it through NO MATTER WHAT
#2: Shared vulnerability ignites growth and change
#3: I am obsessed with implementation
#4: I have a driving force to challenge the status quo
#5: Let me entertain you, because it entertains me

Visit www.WeAreCCWA.com to check out how Lisa applied her Pillars of Genius on her website.
This is a very small group, intimate program. 
 Space is limited. 

Do You Have Questions?  
Click the button below to schedule a call with Cristi Cooke, to answer your questions.
You have unique genius that’s waiting to be unleashed... 

...waiting to be experienced, appreciated and celebrated by the world.

But you can’t see the picture when you are inside the frame.

You need a process that will show you what is right under your nose. 

That is this process.  The Pillars of Genius™ method. 

Join me now to experience this powerful life-changing journey to clarity.


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